Ad platforms like Google Ads consider the relevance and quality of your ads and landing pages. Low-quality scores can result in higher CPC as platforms prioritize ads with higher quality scores.
Ad Position:
Ads appearing at the top of search engine results pages (SERPs) generally have highe
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NerdWallet's rankings are determined by our editorial group. The scoring formula incorporates customer practical experience, economical toughness rankings and complaint data.
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